ANDRES
EVAN
Independent designer and consultant. Brand identity and art direction, from Lima to Sydney.
Twenty years of practice, since 2006. I work as an independent designer and consultant: I start by understanding what each business needs, develop its visual identity, and adapt it to the places it will actually live.
I started in corporate graphic design in Lima, moved into web development, and eventually landed where both overlap: designing and building products from the first sketch to the shipped binary.
That background means I work differently. I understand what can and can't be built — so design stays honest. And I understand what matters in engineering — so products stay deliberate.
The work now is macOS apps, visual systems, and brand identities — done with precision, economy, and genuine care for how they feel in use.
CAREER JOURNEY
Started in Peru in 2006 and continued in Australia. Most recent first; dates appear only where confirmed.
Games, Apps & Creative Work
Independent in Sydney, working on my own projects: Sushikai — a game built in Unity about the craft of sushi — a shelf of small macOS apps I use daily, writing, photography, and video.
Product Design Studies
Advanced studies in product design, UX decision frameworks, and visual systems for digital products.
Advertising & Digital Media
Communication strategy, brand development, and digital media applied to commercial projects.
Freelance — Wild Brands Studio
Independent creative and digital execution for brands and products. Visual identities, campaigns, and digital assets — designed and delivered directly with clients.
IPP — Creativity Workshop
Creative process, conceptual development, and campaign ideation workshops.
Web Development & Product Projects
CMS websites and technology-driven projects at Domiruth Travel Service — bridging execution, stakeholder communication, and delivery timelines.
Graphic Design & Brand Foundations
In-house corporate graphic design at Peruvian Cotton Export S.A.C. — visual communication, production workflows, and brand consistency from day one.
Technical Foundation — CNC & Process Thinking
Early production-floor training built precision, discipline, and execution rhythm that still shape how I build products today.
National University of Engineering — CNC Machinist
Technical precision, process thinking, and production discipline.
HOW I THINK
These are criteria, not rules. I apply them according to what each project needs.
Simplicity First
Focused tools that do one thing exceptionally well. No feature bloat. Every decision must improve the experience. If it doesn't, it doesn't ship.
Design & Engineering Together
The best products come from both disciplines in the same room. Working across design and code means decisions stay honest on both sides.
Quality Over Quantity
Fewer products, made with full attention. Saying no often is how you say yes to the things that are actually worth shipping.
Accessibility by Default
Good design works for everyone. WCAG compliance and edge cases belong at the start of the process, not appended to the end.
WHAT I DO FOR AGENCIES
Campaign art direction
- Concept & visual direction
- Development of graphic languages
- Direction & supervision of visual applications
- Visual coherence across different media
Brand identity for your clients
- Logo & logomark design
- Colour system & typography
- Brand guidelines & usage rules
- Packaging & print applications
- Social & digital templates
Digital product design
- Interface design
- Information architecture & visual organisation
- Interaction flows
- Prototyping & concept development